Perry,
I’m not from 3D Hubs (just a Hub here, like the rest of you) but I do a lot of work (and work in) the engineering development and design industry as my day job. The use of the word prototyping is, as I see it, fully accurate for the target market 3D Hubs is trying to appeal to (commercial industry). While a lot of the orders you print may not be for prototyping, in the engineering/design/industrial world, FDM printing’s primary application is only for prototyping. It’s a cheap and fast way to turn around multiple iterations of a design within a company, and allows for moderate levels of functional testing. It’s not a big deal if an FDM printed part breaks because they’re cheap and you can have a new one in a few hours.
That being said, FDM prints are not an accurate reflection of a tooled or machined parts functional properties (SLS is a better for that) and don’t work as well as SLA models do for product demonstrations to clients. SLS printing allows for uniform material properties, which is not possible with FDM printing, and SLS materials are closer to what you’d expect from a final product (after mass production) than an FDM print is. If you want a pre-production model to show off to a client, SLA is a much better choice than FDM, as it’s surface finish is very smooth without a lot of post-processing and carries tighter tolerances. Each type of 3D printing process has it’s specific use, and generally, FDM is a good first run prototyping choice but that’s about it (in terms of the design cycle); FDM printing allows you to get a good feel for a part/what should be tweaked about the design, and generally how it’s going to break, without having to shell out a pretty chunk of change for an SLS print. I understand you (and many others) are primarily FDM Hubs so this is viewed as damaging/offensive, but you also have to understand how 3D printing is viewed in industry, especially if this is the direction 3D Hubs is going in. It’s simply a tool for designers and a means to a final product, but an FDM print (or SLA or SLS print, generally) is not the final product in itself.
If this is the direction 3D Hubs wants to go, then I understand why things are worded as they are. Bigger companies and professional appeal mean more profit for the company, and better growth opportunities. I can’t speak for whether or not this is the right direction for 3D Hubs to go in though, especially seeing as a lot of orders here (at least for me) are not from design companies but are from makers/hobbyists or people looking for custom trinkets. I am a bit concerned that this wording will alienate that group of customers and turn them off to the idea of FDM printing.