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Mar 2017

Or perhaps the customers came to your site and found that you do protoyping materials, and went to a different hub.

Or perhaps the customers came to you and was shown a “can i help you choose a material” and went to a different hub.

Or perhaps the customers got the point of placing the order, and was told they should “consider a different material” and went to a different hub.

Hi Filemon, I also noticed a couple of other things you might be interested in…

The disclaimer appears with ABS and PLA but not Polycarbonate. The reason I noticed that is because other materials (PolyFlex, PolyWood, Taulman T-Glase etc) are missing from my listing. I Imagine this is because they are not classed as “Prototyping Plastics”. This is another argument to change back to “General Purpose Plastics” that cover all FDM used materials.

Really push up those descriptors. SELL the advantages.

I would go with “extremely smooth surface finish” and “no layer lines” for HQ. (Sorry FDM folks, but layer lines exist on FDM prints.

SLS Nylon is strong as heck. So say “Extremely Strong Parts” This is how you upsell. By helping the customer see the correct purchase.

Your descriptions of these options are so dry. How about “Amazing surface detail” for Resin. Because it is amazing!

Also, hit on some common usability descriptions. Even business people like parables to help them make a decision.

–can survive the dishwasher --wont break when dropped --feels great to touch --wont soften in sunlight

Increase your industrial print market by pushing it to non-industrial customers as well:

For any materials that are food safe, say that. Food safe is a big deal, and I get orders for bowls and kitchen items and I have to point out that no matter what material, FDM is NOT food safe.

Also, if a material can survive in the dishwasher, food safe or not, say that on those materials.

Or if they can be autoclaved.

Weight. If a customer wants to know the approximate weight of an object. For example, I work with the largest hand tool company in the US. Sometimes they ask about having an item that will match about the approximate weight of the final product. Objet ABS prints give them the actual feel of the object.

Millable, drillable, tappable. I do not care what anyone says, this is not a feature of FDM. You will never tap a good thread into a low melting point plastic. I even warn my customers about sandable, even though I have customers who get good results.

Brittle is also relative. I don’t like that description for resin. While it is brittle, unless you drop it or pull on it, its not like it is going to crumble. Say something more positive, like “Cannot be flexed”. That is, soften the downside.

The key here is to sell the heck out of the actual advantages for the price. That is, establish value in a clear way to a customer that is unaware of those features.

Right now, you discuss a little too much in a technical way how these other print methodologies are used. Almost as if you ONLY expect to get orders from industry. An artist should look at HQ. An auto mechanic should look Simulated ABS. A kitchen person should look at SLS nylon. You wont lose any industrial customers by bringing some of those advantages “down to earth.”

The key is to use strong positive language on the explanations.

One final piece of advice: if you want to inform the customers, get rid of that scrolling materials bar on the main upload page. Let the users see ALL the options at once. (design issue). Customers are not likely to scroll left and right, because it is not a common user paradigm for web or mobile based interfaces. Customers are prone, still these days, to not scroll left and right for information. Create a way for customers to see all the options, or scroll vertically. In fact, a lot of just plain redesign on the site would help customers who NEED HQ to select it.

I dont understand this wording at all.
‘FDM printers can only guarantee a certain tolerance’ This is total nonsense. 3D HUBS only guarantees those tolerances, not the hubs. That’s total rubbish that because they have slapped some generic tolerances forced upon every hub, they are now using that against us. That makes FDM printers look insanely poor! I know for a fact that our qualities, when tuned right can reach far above that! When I print parts for people, I let them know the exact tolerances to expect. The fact that this generic expectation is now being stated as a limitation is appalling and needs to be changed.

Also some sales stuff: have you thought about rewarding FDM users who get you HQ prints?

None of which would affect my existing hub, my existing customers, or my reputation, and would actually save me some time in having to explain to customers who should use a different material to use a different hub.