Really push up those descriptors. SELL the advantages.
I would go with “extremely smooth surface finish” and “no layer lines” for HQ. (Sorry FDM folks, but layer lines exist on FDM prints.
SLS Nylon is strong as heck. So say “Extremely Strong Parts” This is how you upsell. By helping the customer see the correct purchase.
Your descriptions of these options are so dry. How about “Amazing surface detail” for Resin. Because it is amazing!
Also, hit on some common usability descriptions. Even business people like parables to help them make a decision.
–can survive the dishwasher --wont break when dropped --feels great to touch --wont soften in sunlight
Increase your industrial print market by pushing it to non-industrial customers as well:
For any materials that are food safe, say that. Food safe is a big deal, and I get orders for bowls and kitchen items and I have to point out that no matter what material, FDM is NOT food safe.
Also, if a material can survive in the dishwasher, food safe or not, say that on those materials.
Or if they can be autoclaved.
Weight. If a customer wants to know the approximate weight of an object. For example, I work with the largest hand tool company in the US. Sometimes they ask about having an item that will match about the approximate weight of the final product. Objet ABS prints give them the actual feel of the object.
Millable, drillable, tappable. I do not care what anyone says, this is not a feature of FDM. You will never tap a good thread into a low melting point plastic. I even warn my customers about sandable, even though I have customers who get good results.
Brittle is also relative. I don’t like that description for resin. While it is brittle, unless you drop it or pull on it, its not like it is going to crumble. Say something more positive, like “Cannot be flexed”. That is, soften the downside.
The key here is to sell the heck out of the actual advantages for the price. That is, establish value in a clear way to a customer that is unaware of those features.
Right now, you discuss a little too much in a technical way how these other print methodologies are used. Almost as if you ONLY expect to get orders from industry. An artist should look at HQ. An auto mechanic should look Simulated ABS. A kitchen person should look at SLS nylon. You wont lose any industrial customers by bringing some of those advantages “down to earth.”
The key is to use strong positive language on the explanations.