Hi! Try using a lower temperature your prints, a good start would be printing a heattower 25 so you can find out the lowest temperate you can use for the PLA you currently have. For most of my PLA for example, I get very good results around 195C. Also, if you have a heated bed, it helps a lot to no have warped prints.
It could be the filament itself causing problems. Just because it is cheap to buy doesn’t mean it is good quality to print with. I’ve tried hatchbox in the past and found the filament terrible to use with my printers. Colors other than the hatchbox white seemed a bit more prone to environmental changes than other PLA brands I’ve used. If the filament wasn’t stored properly after use it always seemed to me each print I did with the filament got worst and worst. The filament diameter consistency also on the red and black rolls I had were terrible and that caused a lot of extrusion issues for me.
I took the plastic covering off the print head, it doesn’t look good, but it seems to have solved the problem. I wonder if the print head was overheating?